In my previous article I wrote about Unique Search terms and how they can help your advert, in this article I am going to write about another powerful feature that many Business to Business Directories offer:
Banners
When you go on to a Business Directory and start searching for companies, you may come across an animated Banner above the list of companies when you type in a product or service you are looking for. These are called banners; companies with adverts can purchase a banner and a set of unique terms that attach to the banner. It is essentially an animated flash file; the designers will take images and text from your own website and incorporate it into the Banner.
Once you have purchased one you will be asked to pick some terms (the amount depends on what you have agreed with the directory), these terms will belong to you for the duration of your contract and no one else will be able to purchase them.
Say you pick Mezzanine Flooring…Whenever some one goes to the directory and types ‘Mezzanine Flooring’ you banner will flash up at the top of the page above all of the companies that offer that product, this encourages people to click on your listing instead of others.
Whilst it does not have the power of the ‘Search Terms’ to get you world wide coverage, it is still a very effective method of drawing extra traffic into your advert and will increase the potential leads you receive.
No business can get away with not doing some form of marketing and advertising. Any successful business will be seen going out of their way to advertise and market their services and product as much as possible. Cost effective advertising is often seen as a myth, but not if you approach the right team to manage your campaigns for you. Street Pole Ads is one such company in South Africa that can do just that.
You will find that there are various forms of advertising available that are able to cater to a variety of markets. You can find advertising in newspapers, flyers, billboards, banners, posters on television and in magazines. Advertising on street poles has also become quite popular. When planning your advertising strategy you should take your target market into consideration before deciding where and how you plan to advertise. You wouldnt place your adverts on the radio during school hours if your main target market was teenagers. Your potential audience will need to be analysed.
The Street Pole Advertising team focus a great deal of their attention on various forms of outdoor advertising. They place their advertising mediums along busy traffic routes and on major sites in order for them to be clearly visible and noticed at all times. By approaching these professionals you will avoid glitches such as the lettering on your advert being too small of the placement being at an awkward angle. Street Pole Advertising will ensure that your advert is properly designed and legible from a decent distance.
Visit www.spa.co.za and learn more about how this team can assist you with all your business advertising needs. You will find that each team member is more than willing to go beyond the call of duty to assist you with marketing and advertising needs. Waste no more time contact Street Pole Ads today.